Tuesday, March 14, 2017

Solution-oriented jewelry. No, really. Solution-oriented jewelry.

To provide a solution, you first have to define a problem. Not that linear thought has ever been in the Trump family logic arsenal. I've been in the industry of writing corporate-speak for 30 years, often to clients who insist their products and services are best defined by staggeringly craptastic corporate-speak. But "solution-oriented jewelry" outcraps anything I've ever written and holds a place of honor in a bucket of crap at the peak of the pile.

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