because you're about to make the best damn bran muffins ever:
Pour 1 cup boiling water over 2 cups All-Bran cereal. Let cool.
Cream 1 1/2 cups sugar with 1/2 cup softened butter. Add 2 eggs and 1/2 quart buttermilk. Mix well.
Mix 2 1/2 cups sifted flour, 2 1/2 teaspoons baking soda, 1/2 teaspoon salt and 1 cup Bran Buds cereal.
Combine dry ingredients with buttermilk mixture. Mix well.
Add boiling water/All-Bran mixture. Mix well.
Bake at 350° in standard muffin tins for 20-25 minutes.
And then just TRY to stop yourself from eating every last muffin you make. I dare you.